Key Information to be provided website or online shop
To create a functional and effective website or online shop, I need a few things from you key information. Thanks to them, the project will be tailored to Your industry, clients and business objectives. Your answers to the questions below will help me create a website that will not only visually appealing, but also Intuitive, fast and tailored to online sales.
1
Purpose of the website or online shop
- Do you need a personal website, a company website, a blog or an online shop?
- What are its main objectives – sales, presenting the range, generating leads, or building a brand image?
- Should the website be multilingual?
2
Structure and content
- Which subpages should be included (e.g. About Us, Our Services, Shop, Blog, Contact)?
- Do you already have content (text, product descriptions, photos)?
- Does the client provide their own materials, or should I prepare the content and graphics?
3
Logo and visual identity
- Do you already have a logo and corporate colour scheme? If not, would you like me to provide this service as well?
- Should I design additional graphic elements to match the website/online shop?
- Should the project be consistent with the existing visual identity?
4
Inspiration and examples
- Are there any websites or online shops that you like?
- Do you have any examples of competitors from whom we can draw inspiration?
- Do you have your own ideas for the layout and design of the website?
5
Features
- Do you need a contact form, a booking form or an online chat feature?
- Is the shop to support online payments (e.g. PayU, Przelewy24, PayPal)?
- Do you envisage integration with warehouse systems, courier services or wholesalers?
6
Products and data import
- Do you have a CSV/XML/Excel file containing products from a wholesaler or manufacturer?
- Will products be added manually or via automatic import?
- Do the products come in different variants (e.g. colours, sizes)?
7
Target audience
- Who will be the main target audience for the website/online shop?
- What are your customers’ needs and behaviours online?
- What sort of shopping experience should users have (quick shopping, extensive catalogue)?
8
Design and branding
- Should the design be minimalist, modern, elegant or more creative?
- Should I prepare designs in line with the existing visual identity?
9
Web hosting and domain registration
- Do you already have a domain and hosting?
- If not, for how long would you like to purchase the package – 12 or 24 months?
- Do you already have an idea for a website name (domain) in mind to check its availability?
- Should the website be hosted on your server, or shall I suggest a hosting solution?
- Do you plan to use an SSL certificate (https) for security?
10
SEO and marketing
- Would you like your website or online shop to be optimised for SEO?
- Are you planning to run advertising campaigns (Google Ads, Facebook Ads)?
- Do you need integration with analytics tools (Google Analytics, Facebook Pixel)?
- Would you like to add an ongoing SEO service for your website or online shop?
- Do you offer any additional services – such as marketing support or content updates?
11
Graphic materials and additional content
- Do you have product photos, promotional graphics or banners?
- Should I choose stock photos or create my own graphics?
- Do you need a blog, a news section or a newsletter?
- Does the client provide the content, or should I prepare it?
12
Additional integrations
- Should the shop be integrated with Allegro, Amazon or eBay?
- Would you like integration with an ERP or CRM system, or a newsletter?
- Do you plan to integrate with price comparison websites (Ceneo, Google Shopping)?
13
Support, updates and maintenance
- Do you provide technical support after the website/online shop goes live?
- Do you need to update your content or products?
- Would you like ongoing website maintenance, monitoring and backups?
14
Deadline
- When would you like to launch your website or online shop?
- Are there any important events or campaigns that set a deadline?
- Do you allow for a phased implementation (e.g. the website first, then the online shop)?
Do you have any questions?
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