CONTENT / COPYWRITING

The right words.A distinctive brand voice.

Content tailored to the brand’s character, which clearly conveys its values and helps build a relationship with its audience.

About copywriting

Key considerations when creating texts

Effective copy that’s the basis consistent brand communication. So that the work I have prepared the content fully met your expectations, before we start work, please could you answer a few key questions. These will enable you to better understand the nature of your brand, your target audience and your business objectives, which will result in text that will not only grab attention but also strengthen your company’s image and communication.

1

What sort of text do you need?

  • Is it to be a short slogan, a product description, a blog post or a comprehensive communications strategy?
  • What are the main objectives of the text (sales, information, education, image)?
  • What tone and style do you prefer (formal, friendly, youthful, premium)?
2

In what format and via which channels will the content be published?

  • Should the texts be supplied in Word, PDF, HTML or another format?
  • Will they be published online (website, social media) or in print?
  • Are different versions of the content required for different channels?
3

What values does your brand represent?

  • What features and advantages set your company apart in the market?
  • What values do you want to convey to your audience through your copy?
4

Who is your target audience?

  • Who is your target audience?
  • What are your target audience’s communication preferences?
  • What needs or issues should the text address?
5

What style and format of text is preferred?

  • Should the copy be inspirational, educational, sales-oriented or informative?
  • Are you looking for short, concise pieces, or more in-depth content?
  • Do you have any examples of text that could serve as inspiration?
6

Visual elements and brand consistency

  • Should the text be consistent with the colour scheme and visual identity of the brand?
  • What emotions should the content and any accompanying graphics evoke?
7

Restrictions and guidelines

  • Are there any words or topics that should be avoided?
  • Does the content need to fit in with the brand’s existing communication?
  • Are there any specific requirements regarding the length or structure of the texts?
8

Message and emotion

  • What associations should the texts evoke in the audience?
  • What story or brand image are they aiming to build?
  • What core values should be communicated?
9

Monitoring and optimisation

  • Would you like the texts to be optimised for SEO?
  • Do you require reporting on content performance (e.g. page views, conversions)?
  • Are you planning to update and adapt the content in the future?
10

Deadline and phasing

  • When do the texts need to be ready by?
  • Are there any key dates or events that determine the deadline?
  • Do you allow content to be delivered in stages (e.g. headings first, then the full text)?
Enquire

VISUAL ART STUDIO / PARTNERSHIP AND INVESTMENT

Words chosen to reflect the brand’s ambitions.

Copywriting, website content and the brand’s unique tone of voice.

Indicative net prices in EUR, converted at a fixed reference rate of 1 EUR = 4.20 PLN. Original prices in PLN apply. The number of revision rounds refers to a consolidated set of comments. Printing, paid licences, travel and additional work are not included, unless otherwise stated in the description.

07 / TEXTS

Words tailored to the brand and its audience.

Website copy, service descriptions and brand language. Packages vary in terms of the number of texts and the level of work involved in developing the communication strategy.

Choose a package — You will then expand the scope to include extras and calculate the approximate cost of the entire project.

Main text

Service description

Content for a single subpage or service.

from95 EUREUR net per project
  • A brief and one piece of text of up to 2,500 characters including spaces
  • Proposed header and CTA
  • Round 1 of editorial revisions
  • DOCX file or Google Docs
  • Expert content and comprehensive SEO research included at no extra cost
Company website

Website copy

A set of content for the homepage and two subpages.

from310 EUREUR net per project
  • Texts for up to 3 subpages, totalling up to 8,000 characters
  • H1–H3 structure and CTA suggestions
  • Basic SEO optimisation
  • 2 rounds of collective amendments
  • DOCX file or Google Docs
  • Additional subpages subject to a separate quotation
Content strategy

Brand communication language

Communication tone guidelines and sample brand copy.

from715 EUREUR net per project
  • Online communication workshop lasting up to 90 minutes
  • Tone of voice, vocabulary and style
  • Key messages and suggested headlines
  • Mini language guide PDF (up to 12 pages)
  • 2 rounds of revisions
  • Submission of content in DOCX format and the policy document in PDF format

Do you have any questions?

Get in touch

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Please could you fill in all the required details so that I can respond effectively to your enquiry or request. Thank you for using the contact form. I will endeavour to reply as soon as possible.

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professional advertising in Ostrów Wielkopolski and Kalisz

kontakt@visual-art-studio.pl
+48 506 349 625

Dybol, Graphic Designer