CONTENT / SOCIAL MEDIA

A distinctive style.In every publication.

Creative work and visual communications that maintain brand consistency in our day-to-day online presence.

Social media communication

Key information for preparing creative work on social media

To create Effective and consistent social media content, I need a few things from you Important information. Thanks to them, the project will be tailored to Your brand, the nature of the communication and the expectations of the target audience. The answers to the questions below will enable me to prepare materials that will visually appealing and at the same time marketing-effective.

1

Types of social media content

  • Do you need graphics for social media posts, paid adverts, event coverage, or perhaps cover images and profile pictures?
  • Should the designs be static or video/animated?
  • Which platforms will they be designed for (Facebook, Instagram, LinkedIn, TikTok)?
2

Formats and technical specifications

  • What exact dimensions are required (square, vertical, horizontal, stories)?
  • Should the design be universal, or should there be several versions tailored to different platforms?
  • Will the designs also be used in advertising campaigns (e.g. Facebook Ads, Google Ads)?
3

The aim and message of the campaign

  • What is the main role that creative work should fulfil – building brand awareness, generating sales, or engaging the community?
  • What message should be the most important for the audience?
  • What emotions and reactions should the materials evoke?
4

Target audience

  • Who is your target audience – what is your persona?
  • What style of communication does your target audience prefer (formal, youth-oriented, premium, casual)?
  • Are there any specific interests or needs that the designs should address?
5

Branding and visual identity

  • Do you already have an established visual identity (logo, colours, fonts)?
  • Should the design be consistent with other marketing materials?
  • Are there any elements that must be used or avoided?
6

Content and keywords

  • Do you provide ready-made copy and CTAs (calls to action)?
  • Should I suggest my own ideas for slogans and headlines?
  • Should the content be short and dynamic, or more detailed?
7

Creative style

  • Minimalist and modern, or colourful and dynamic?
  • Should the graphics be elegant, premium or more casual?
  • Do you have any examples or sources of inspiration that you like?
8

Call to action (CTA)

  • What actions should the audience take after seeing the creative work?
  • Should the CTA direct users to a webpage, an online shop or a form, or should it encourage interaction (such as a ‘like’, a comment or a share)?
  • Are the designs intended to form part of a wider advertising campaign?
9

Additional resources

  • Do you have any photos, illustrations or videos that you’d like me to use?
  • Should the graphics be based on stock images or original material?
  • Do you also need templates that you can edit yourself later?
10

Deadline

  • When do you need the finished designs by?
  • Are there any specific dates (e.g. campaign launch, events) that determine the deadline?
  • Will the creative work be produced on a one-off basis or on a regular basis (e.g. monthly packages)?

VISUAL ART STUDIO / PARTNERSHIP AND INVESTMENT

A consistent visual style across social media.

Designs and publication systems that help to present the brand consistently.

Indicative net prices in EUR, converted at a fixed reference rate of 1 EUR = 4.20 PLN. Original prices in PLN apply. The number of revision rounds refers to a consolidated set of comments. Printing, paid licences, travel and additional work are not included, unless otherwise stated in the description.

05 / SOCIAL MEDIA GRAPHICS

Consistent branding across all formats.

Individual designs remain affordable, whilst packages offer a wider range and significant savings per design.

Choose a package — You will then expand the scope to include extras and calculate the approximate cost of the entire project.

A single design

Graphics for a post

One graphic for Facebook or Instagram.

from35 EUREUR net per project
  • 1 static design in the size of your choice
  • 2 rounds of revisions
  • PNG and JPG in RGB (raster graphics)
  • Client-supplied materials and text; no editable files
  • Additional formats and copywriting are priced separately
Cover

Profile background image

Header graphic for a profile on a single platform.

from60 EUREUR net per project
  • 1 background image / cover design
  • 2 rounds of revisions
  • PNG/JPG, RGB, size tailored to the platform
  • Materials provided by the client; raster graphics
  • Adaptation for a second platform as an add-on
30 EUR per item

Pack of 5 graphics

Five cohesive graphics for publication.

from155 EUREUR net per project
  • 5 static designs for a single platform
  • 1 consistent visual identity
  • 2 rounds of bulk proofreading
  • PNG/JPG in RGB, raster graphics
  • Content planning and publication are not included in the package
25 EUR per item

Pack of 10 graphics

Ten designs that build brand recognition.

from260 EUREUR net per project
  • 10 static projects, one platform
  • Consistent styling and layout of templates
  • 2 rounds of bulk proofreading
  • PNG/JPG in RGB
  • Copywriting, advertising and publishing subject to separate quotation
Monthly service

Monthly graphics package

A creative package for ongoing communication.

from550 EUREUR net per month
  • Up to 12 static graphics per month
  • A simple publishing plan (without an account)
  • Up to 12 short suggestions for captions for the graphics
  • 2 rounds of bulk proofreading per month
  • PNG/JPG in RGB, 1 platform
  • Video editing, advertising budget and moderation are not included in the price

Selected portfolio

Do you have any questions?

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