BRANDING / BRAND IDENTITY

More than just a logo.A brand’s own voice.

I create cohesive brand identity systems in which the logo, typography and colour come together to form a recognisable whole.

Scope of brand identity

Key considerations when creating visual identity

Well-designed logo is the foundation of a coherent visual identity For your business. To ensure that the graphic design I produce meets your expectations, I would ask you to answer a few questions before I begin work key questions. Thanks to them, I can better understand the nature of your brand and create a logo that will not only look good, but will also strengthen your brand image and communication For your business.

1

What sort of project do you need?

  • Is it to be solely a logo (a stylised company name)?
  • Would you like the logo to include a signet (graphic symbol or icon) as well?
  • Are you looking for a complete visual identity package (logo + colour variations + brand guidelines)?
2

In what format should I submit the logo?

  • Vector files (logos in vector format, e.g. .AI, .SVG, .EPS).
  • Raster files for the web (.PNG, .JPG).
  • Versions for print (CMYK) and online (RGB).
3

What does your company do?

  • What values do you stand for?
  • What are your competitive advantages?
4

Who are your clients?

  • Who are your services or products aimed at?
  • What style of communication does your target audience prefer (formal, friendly, youthful, premium)?
5

What colour scheme do you prefer?

  • Do you have any favourite colours you’d like to use?
  • Should the colours be consistent with the existing visual identity?
  • What emotions should colours evoke (e.g. trust, energy, elegance)?
6

What style should the logo be designed in?

  • Minimalist – simple, elegant, modern.
  • Classic – traditional, serious, prestigious.
  • Modern and dynamic – full of energy and innovation.
  • Creative, unconventional – fresh and original.
  • Alternatively, you can provide examples of what inspires you (e.g. links to brand logos that you like).
7

Where do you intend to use the logo?

  • Website and social media.
  • Printed materials (business cards, leaflets, catalogues).
  • Outdoor advertising (banners, signs, corporate clothing).
8

Are there any specific requirements or restrictions?

  • Are there any colours or symbols I should avoid?
  • Should the logo be designed to complement existing marketing materials?
  • Do you need horizontal, vertical and simplified versions (e.g. favicon, app icon)?
9

What emotions and message should a logo convey?

  • What associations should it evoke in the audience?
  • What story should your brand tell?
10

Deadline

  • By when would you like the project to be completed?
  • Are there any key dates (e.g. corporate events, campaigns) that determine the deadline?
  • Would you be open to delivering the project in stages (e.g. the logo first, then the brand guidelines)?
Enquire

VISUAL ART STUDIO / PARTNERSHIP AND INVESTMENT

An identity designed with the future in mind.

A comprehensive visual identity encompassing the logo, graphic system and key brand materials.

Indicative net prices in EUR, converted at a fixed reference rate of 1 EUR = 4.20 PLN. Original prices in PLN apply. The number of revision rounds refers to a consolidated set of comments. Printing, paid licences, travel and additional work are not included, unless otherwise stated in the description.

02 / VISUAL IDENTITY

From a logo to a cohesive brand identity.

Branding is more than just a logo: it’s a system of colours, typography, guidelines and applications. If you already have a consistent brand identity, you can order a standalone Brandbook without having to redesign your logo.

Choose a package — You will then expand the scope to include extras and calculate the approximate cost of the entire project.

Self-contained documentation

Brand identity manual for an existing brand

Brand book for a brand with an existing logo and visual identity: documents the existing visual system, without designing a new logo.

from835 EUREUR net per project
  • Analysis of the brand elements provided and one briefing meeting of up to 45 minutes
  • Brand book PDF, approximately 12–20 pages, tailored to the actual scope of the system
  • Logo usage guidelines, variants, protection zone, minimum size and incorrect usage
  • Colour palette (RGB, CMYK, HEX), typography and text hierarchy
  • Composition rules and two examples of how to use existing materials
  • 2 rounds of collective document revisions; final digital PDF
  • The client provides the vector logo, fonts/licences and existing materials; the reproduction of these and new designs are quoted separately
  • This does not include the creation of a new logo, brand strategy, production templates or a full rebrand
Accessible entry point

Core brand identity

A starter brand identity pack created from scratch: logo, colour palette, typography and two applications. Includes a mini brand sheet, not a full brand book.

from835 EUREUR net per project
  • Brand brief and 1 creative direction
  • Vector logos (SVG, EPS, PDF) and PNG/JPG
  • 2 rounds of revisions to the main design
  • RGB/CMYK colour palette and choice of typeface
  • A choice of 2 applications: e.g. a business card and an email footer
  • Mini brand sheet PDF, approx. 4–6 pages
  • Files for use on the internet and in print; terms and conditions set out in the contract
For growing brands

Extended brand identity

A more comprehensive brand package for a company looking to develop its communications.

from1,645 EUREUR net per project
  • Needs assessment and analysis of 3–5 benchmark brands
  • A choice of 2 visual styles, 3 rounds of revisions to your chosen design
  • Main logo, simplified version, colour variants
  • Key visual, graphic design, colour palette and typography
  • Up to 4 corporate applications (e.g. business cards, stationery, social media)
  • Brand guidelines PDF, approx. 12–20 pages
  • Export to SVG/EPS/PDF and PNG/JPG, as appropriate
Full brand identity

Comprehensive brand identity

A comprehensive brand identity package, including key implementation materials.

from2,835 EUREUR net per project
  • Introductory workshop and brand positioning analysis
  • 2 creative concepts and 3 rounds of revisions to your chosen design
  • Logo, typography, colour, symbol and layout system
  • Key visuals, additional elements and templates
  • Up to 8 printed or digital applications
  • Brand book PDF, approx. 25–40 pages
  • Handover session and implementation consultations

Selected portfolio

professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
professional advertising in Ostrów Wielkopolski and Kalisz
View More

Do you have any questions?

Get in touch

Please complete contact form

Please could you fill in all the required details so that I can respond effectively to your enquiry or request. Thank you for using the contact form. I will endeavour to reply as soon as possible.

Please enable JavaScript in your browser to complete this form.
professional advertising in Ostrów Wielkopolski and Kalisz

kontakt@visual-art-studio.pl
+48 506 349 625

Dybol, Graphic Designer